The secret to innovation you ask?

Just listen, she said, in a nonchalant way!

as if it’s an easy task.


She said, just listen to the market,

your customers dance, smile, cry,

on that parquet ..


Listen to the customers you have,

or had, and lost.

listen to ones, you never caught.


sometimes, listen to your gut. But only,

only, after you have cracked the analytics nut


realise that social is here to stay,

and if you’re not generating social capital

you, like many fortune 500s, will go astray.


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